RUBI

What is RUBI?

Learn about investing, budgeting, saving, and more in a bite-sized, gamified way.

The more you learn, the more Rubies you earn to trade in for rewards IRL.

RUBI Partners

RUBI partners with credit unions and banks to both increase their exposure and
offer their existing customers a financial literacy solution

Fulfill your financial literacy obligations as outlined in the Community Reinvestment Act better than any solution out there

Broaden your exposure to GenZ. Most college students don’t even know what a credit union is!

Attract and retain young people through conversion of app users to Credit Union customers

Spread the word on new deals and offerings given by your local institution

RUBI Sneak Peek

The RUBI Mission

Our goal is to help you feel rewarded for making financially sustainable decisions! We recognize that learning new things is difficult, so we’ve partnered with some of your favorite retailers to reward you for your efforts. Earn while you learn!

Meet the Founders

Luzy and Vennela are students at Harvard University studying economics and computer science. In November 2023, they met in Harvard Square while Luzy was conducting focus groups on RUBI as a concept. Although they come from extremely different backgrounds, they’re both extremely passionate about financial independence and have become confident in the way they manage their money through financial literacy -- from simple saving tips to investing principles.

Luzy Guanuna

Luzy Guanuna is from San Diego, CA and grew up with 7 siblings. In her free time, she loves longboarding, working out and playing violin.

Vennela Jonnala

Vennela Jonnala is from Fremont, CA and is from India. She loves watching movies with her family, going to the beach, and building things.